Flagship Series · Video & Production
Off the Record: A Portrait Series
Lead Producer, Host, Director, Content Strategist, and Editor
5
Artists featured
20+
Artist teams tracked
200K
Total views across videos
The story
For Miami Music Week 2026 (MMW), I created and led a five-part artist interview series from initial pitch through release. Instead of a standard sit-down interview, each guest and I painted portraits of one another while discussing their life, career, and interests outside the DJ booth. Each episode also included custom segments built around the featured artist.
Watch the series
MMW Off the Record in under one minute.
MMW Off the Record
by Michela Iosipov
Selected social cuts
One featured reel from each artist interview, showing how the long-form episodes were adapted into short-form content.
Full interviews
The five long form YouTube episodes from the portrait interview series.
One Interview. Multiple Formats.
Each long-form episode was repurposed into platform-specific edits for Instagram, TikTok, and YouTube Shorts, extending each artist feature beyond the original interview.
Process
- 01
Concept & Editorial
Created the portrait-painting format, researched each artist, and developed tailored questions, segments, intros, outros, and prompts.
- 02
Talent & Pre-Production
Tracked 20+ artist teams, booked five guests, coordinated with management and PR, sourced the studio, and built a three-day filming schedule.
- 03
Production
Hosted and directed all five interviews, managed guest timing, worked with the production team, and guided each conversation on set.
- 04
Post-Production & Rollout
Selected standout moments, created editor briefs, managed artist approvals, and organized the rollout across long- and short-form platforms.
View production details+
- ·Three camera and audio setup
- ·Studio sourcing and technician coordination
- ·Props, canvases, paint, cue cards, drinks, and printed materials
- ·Footage syncing, storage, transfer, and editor delivery
- ·Artist team feedback and approval rounds
The outcome
The project produced a repeatable interview format and a library of content that continued publishing for months after MMW, extending each artist feature well beyond the original shoot.