About
Hi, I’m Michela.
I’m a creative strategist and multimedia producer working across social, editorial, campaigns, and brand storytelling. I like taking an idea from the first spark through the final execution, shaping it for the platform, audience, and moment.
My work has taken me through music, culture, and racquet sports, but what excites me most is finding the angle that makes an idea worth caring about and turning it into something clear, compelling, and ready for an audience.
Areas of expertise
- Creative Strategy
- Creative Concepting
- Campaign Concepts & Briefs
- Social Strategy
- Creative Production
- Multimedia Production
- Video Production & Direction
- Interview Development & Direction
- Content Direction
- Talent & Creator Relations
- Brand Partnerships
- Brand Storytelling
- Cross Platform Campaigns
- Trend & Culture Research
Toolbox
- Sprout Social
- Sanity CMS
- Airtable
- Adobe Premiere Pro
- Klaviyo
- Adobe Audition
Languages
English (fluent) · Russian (fluent)
Education
M.A., Journalism, Multimedia, Directing, Broadcasting · University of Florida
B.A., Communication Studies · Florida Atlantic University
Experience
Gray Area · SEERS
Miami, FL
2022 to Present
Content Strategy · Multimedia Journalism · Marketing
- Lead editorial voice across magazine, social, and weekly newsletters.
- Develop original content concepts and cross platform campaigns built around talent, cultural moments, audience behavior, and live events.
- Produce content for 150+ annual shows and live events.
- Support 300+ events, including shows with 8,000+ attendees.
- Partnered with Live Nation, Insomniac, Beatport, elrow, Ultra, and more.
- Increased multimedia content integration by 65%+ across storytelling.
WUFT-FM / Radio One
Gainesville, FL
2021 to 2023
Content Creator · Reporter
- Delivered weekly morning radio news broadcasts at the University of Florida.
- Pitched and produced original stories that led to feature broadcasts.
- Coordinated a core team and elevated editorial standards across daily content.
Bring me on the roster.
I am seeking a full time role in creative production, brand strategy, social, and multimedia.