About
Hi, I’m Michela.
I'm a creative marketer and multimedia producer working across content, social, and brand storytelling. I like taking an idea from the first spark through the final execution, shaping it for the platform, audience, and moment.
My work has taken me through music, culture, and racquet sports, but what excites me most is finding the angle that makes an idea worth caring about and turning it into something clear, compelling, and ready for an audience.
Areas of expertise
- Creative Marketing
- Campaign Briefs
- Social Media Marketing
- Content Marketing
- Creative Production
- Multimedia Production
- Video Production & Direction
- Interview Development & Direction
- Content Direction
- Talent & Creator Relations
- Brand Partnerships
- Brand Storytelling
- Trend & Culture Research
Toolbox
- Sprout Social
- Sanity CMS
- Airtable
- Adobe Premiere Pro
- Klaviyo
- Adobe Audition
- CapCut
Languages
English (fluent) · Russian (fluent)
Education
M.A., Journalism, Multimedia, Directing, Broadcasting · University of Florida
B.A., Communication Studies · Florida Atlantic University
Experience
Gray Area · SEERS
2022 to Present
Content Marketing & Editorial Lead
- Lead editorial voice across magazine, social, email, and weekly newsletters.
- Coordinate marketing strategies for 100+ live show campaigns annually across content, organic social, and event storytelling.
- Manage Gray Area's website through Sanity CMS, including editorial, event, artist, resident, brand, and ticketing pages across Resident Advisor and DICE.
- Develop and produce original social concepts and analyze performance across Instagram, TikTok, and YouTube.
- Support 300+ events, including productions with 8,000+ attendees.
- Increased multimedia content integration by 65%+ across editorial and campaign output.
WUFT-FM / Radio One
Gainesville, FL
2021 to 2023
Content Creator · Reporter
- Delivered weekly morning radio news broadcasts at the University of Florida.
- Pitched and produced original stories that led to feature broadcasts.
- Coordinated a core team and elevated editorial standards across daily content.
Bring me on the roster.
I'm seeking a full-time role in creative marketing, content marketing, or content strategy.