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The Official AmsterdamDance Event (ADE) Guide

A city guide built around the world's biggest electronic music conference

Article + Carousel

Formats per guide

Food · Nightlife · Fashion · City

Coverage

Crowd outside the original Amsterdam Dance Event venueEarly Amsterdam Dance Event conference panelAttendees inside an early ADE conference spaceDancers at an early Amsterdam club nightPanel discussion under the ADE bannerTwo DJs behind the decks in the early yearsDJ with headphones at an Amsterdam club

Editorial feature

Echoes from the Canals: The Rise of Amsterdam’s Dance Week

A look at ADE’s past, present, and future, tracing how a local industry gathering became the epicenter of Europe’s music week.

Read article Open ↗

The story

For Amsterdam Dance Event, I built a content package that went beyond event coverage, with city guides around food, nightlife, fashion, and things to do in Amsterdam, plus a historical feature on how the conference grew into a major European music gathering. The work combined service journalism, culture writing, and social content tailored to how people use each platform.

The guides

Each guide pairs the original article with the Instagram carousel created from it.